The objective of this new role is to support the company’s new strategic phase by increasing Telefónica’s institutional role and making it more global and powerful with a greater impact on the various audiences it addresses, which is the joining link of our commercial brands and the brand that unites us all.
Telefónica’s new role as a brand is reflected in an evolved visual identity that responds to the new brand strategy. Thus, while maintaining the existing logo, the corporate colours change to a darker, more premium blue tone in order to reinforce the importance of its corresponding institutional role.
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